Turn Up the Heat on Your Summer Strategy
Summer is here - bringing vacations, sunshine, and time to relax. While many might be focused on soaking up the rays, this season often causes B2B marketing strategies to lose momentum. But here’s the secret: your competitors are likely thinking the same way. To stay ahead, be the business that does more than tread water by following these three key tips to make the most of summer for your marketing.
Refine Your Messaging
Summer is typically slower for B2B markets, so your messaging should align with your audience’s mindset. What changes during the slower months? Highlight seasonal holidays and major events, showcase your employees, or repurpose past company milestones into fresh content for existing customers and new prospects to keep them engaged. Use bright, summer-like visuals to set a light, approachable tone. This shows your audience you understand their vacation mindset—while reassuring them you’re still on top of your game.
Allow for Summer Self-Care
In our blog post last summer, we talked about the importance of working on your personal passions during this season. Summer is the perfect time to recharge and focus on personal growth—something that benefits your professional mindset. Encourage yourself and your team to pursue passions outside work. Whether it’s reading a thought leadership book, learning a new skill through online courses, or even picking up a creative hobby, these activities sharpen your thinking and inspire fresh ideas for your marketing strategy.
Prep for a Strong Q3
Though summer has just started, Q3 is just around the corner. Use the downtime between pool breaks or long weekends away to review what worked and what didn’t in past quarters. Set SMART goals with clear milestones and refresh your marketing plans for the upcoming fall season when B2B sales tend to trend higher. Taking advantage of the slower season now means you’ll be ready to hit the ground running later—and stay ahead of the competition.
Summer may mean a slowdown for some, but it doesn’t have to mean your marketing efforts should lag. By refining your messaging, investing in personal and professional growth, and preparing for the months ahead, you can turn the slower season into a powerful opportunity for your B2B brand. Stay proactive now, and you’ll set the stage for stronger results when business picks back up.