AI Enhances
AI is not just the future…it is now the present. And to stay ahead, we must be in the know. At Chirp, we’re not just talking about artificial intelligence—we’re using it every day to work smarter, think faster, and create more impact for our clients and our team. From understanding research to helping us be ahead of the client competitors, AI is becoming a personal and professional game-changer.
In this blog, we asked our Chirp team to share how they’re using AI tools in real life—whether it’s to fine-tune media strategies or strengthen their approach. Here’s how AI is showing up across our work and lives:
We all use AI to enhance our understanding of deep research by obtaining succinct summaries and reviewing complex drafts with alternative word choices.
Integrating AI into our daily workflow can amplify both efficiency and precision. In the fast-paced world of B2B tech PR, staying on top of emerging trends and client sectors requires rapid, thorough research to identify trends and opportunities. AI tools allow us to break down lengthy reports into actionable insights, saving time while maintaining depth. When it comes to writing, we lean on AI to explore alternative phrasing and tone adjustments—ensuring every message strikes the right balance of clarity and impact. AI isn’t cutting corners; it’s raising the bar.
We also use AI to enhance our knowledge of quickly determining a baseline for opposition research. Want to know what the competition is doing? Ask AI!
Tap into AI to stay informed and strategically ahead! By relying on AI for opposition research, you can quickly build a baseline understanding of competitors, their messaging, and market position. In a field where insight is everything, AI serves as a fast-track to smarter strategy.
We use AI to enhance our preparation for media interviews, even as candidates who seek a new role in the PR workforce.
AI can be used in all different stages of the professional lifespan, as it is a strategic tool to build confidence and preparedness. Whether you’re gearing up for a client call, an internal meeting, or a networking opportunity, turn to AI for mock questions, concise industry overviews, and tips on communicating with clarity and professionalism. It makes you better prepared, articulate, and in control—essential qualities when navigating the fast-moving world of B2B tech PR. AI is more than just a tool—it’s a confidence booster and career accelerator.
From research and writing to strategy and self-development, AI is an essential part of how we work at Chirp. As these examples show, when used thoughtfully, AI doesn’t replace our expertise—it enhances it. The key is knowing how to make it work for you, so you can stay ahead of the curve.